Sintra Prompts for Rock Landing Foundation

Sintra works best when you give it: 1) brand context, 2) a specific task, 3) tone guidance, 4) format requirements.

Brand context to paste at the start of any Sintra session (so it knows the brand):

🎯 BRAND BRIEFING — Paste this ONCE per Sintra session to set context

BRAND CONTEXT:

Organization: Rock Landing Foundation Mission: A nonprofit providing transitional housing, workforce training, life skills, and family-style support for young adults aging out of foster care in Virginia's Roanoke Valley.

Population served: Young adults ages 18-25 who have aged out of foster care. Founders: Sherryl Cephas (Founder/CEO, 16+ years caring for aging veterans) and Rolanda Oliver (Co-Founder/CMO). Location: Troutville, Virginia (Roanoke Valley) Status: 501(c)(3) pending, VDACS-approved Virginia charity, EIN 41-4651768

Three Phases (use "Phase" NOT "Chapter"):

Phase 1 — First Open Doors: 25-bed transitional home on existing 2.3-acre
Phase 2 — The Dedicated Campus: 50-75 bed youth campus on 50-70 acres.
Phase 3 — The Full Community: Residential village with 75-100 beds, 25-40

Key phrases (always use these, never substitute):

"familyless" NOT "orphaned" or "fatherless"
"Three Phases. One Community."
"Any phase, any donor, any time."
"Not a Program With a Back Door. A Community With an Open Door."
"Aging out of foster care"

Voice and tone:

Confident but humble
Faith-rooted (subtle, not preachy)
Trauma-informed (never sensationalize the kids' stories)
Data-driven (use actual statistics)
Professional but warm
NO industry jargon
NEVER refer to the young adults as "kids" in a diminishing way - they're

young adults

Website: rocklandingfoundation.com Vocational tracks (10 total): culinary, construction/home repair, digital media, music recording, auto mechanic, agriculture/greenhouse, healthcare basics, entrepreneurship, electrical pre-apprenticeship, and one more.

Visual brand: forest green (#1A4D2E), gold (#E8A33D), cream/white. Logo is a triangular/mountain emblem with green tree and orange/yellow sun, black mountain silhouette.

Hashtag set: #RockLandingFoundation #ThreeChaptersOneCommunity #AgingOut #FosterCare #TransitionalHousing #RoanokeValley #Troutville #VirginiaFosterCare #501c3 #Nonprofit

📱 PROMPT BANK — Copy each one as-is or tweak

1. Generate a week of Instagram posts (7 captions + image descriptions)

Using the Rock Landing Foundation brand context above, generate 7 Instagram posts for a single week. Each post should include:

A scroll-stopping first line (8-12 words max)
Body caption (50-100 words)
A relevant call to action (visit website, donate, share, sign up to volunteer, etc.)
8-12 hashtags (mix of branded, cause, local, nonprofit)
A 1-sentence description of the ideal image to pair with each post

Vary the content buckets across the week:

Monday: Mission/quote post
Tuesday: Educational stat about aging out
Wednesday: Phase 1 progress or property visual
Thursday: Donor or partner spotlight (use placeholder)
Friday: Founder voice / faith reflection
Saturday: Phase 2 or Phase 3 vision post
Sunday: Reflection / scripture / week wrap-up

Write all 7 captions in one response.

2. Generate 5 Facebook donation appeals at different price points

Using the brand context, write 5 different Facebook fundraising posts. Each post should anchor on a different giving amount and tie that amount to a specific impact:

$25: One vocational skills workshop session for one resident
$50: One week of meals for one resident
$100: One month of life-skills mentoring for one resident
$500: One month of safe housing for one resident
$1,000: A quarter of one bed funded for a year

Each post must include:

An emotional hook (200 chars or less)
The specific impact the gift makes
A link placeholder: rocklandingfoundation.com/donate
A call to action that does not guilt or pressure

Format: post body only, no hashtags. Tone: warm, dignified, never desperate.

3. Write 10 short Reels/TikTok hooks (first 3 seconds)

Using the brand context, write 10 short attention-grabbing opening lines (under 8 words each) for a 30-second video about Rock Landing Foundation or aging out of foster care. These will be the FIRST WORDS on screen for a Reel or TikTok. Goal: stop the scroll.

Make them emotionally resonant but not exploitative. Avoid clickbait. Suggest the topic each hook would lead into.

Example format: "23,000 kids age out every year." → leads into national statistic + Rock Landing solution

"My birthday meant homelessness." → leads into 18th birthday cliff story

Generate 10 distinct hooks across emotional/educational/inspiring tones.

4. Generate a 5-email donor cultivation sequence for new email subscribers

Using the brand context, write a 5-email welcome series for someone who 
just signed up for the Rock Landing Foundation email list. Send across 
14 days.
EMAIL 1 (immediate): Welcome + founder story (from Sherryl)
EMAIL 2 (day 2): Why aging out matters (educational)
EMAIL 3 (day 5): What we're building (the three phases)
EMAIL 4 (day 9): Meet the team (board + founders)
EMAIL 5 (day 14): First soft ask (volunteer OR donate OR share)
Each email needs:
Compelling subject line + alternate
Preview text (under 80 chars)
Body (200-400 words)
ONE clear call to action with link placeholder
Sherryl Cephas signature with title
Tone: warm, personal, like a hand-written note from Sherryl. Avoid 
nonprofit-speak. No bullet lists - this should feel human, not corporate.

5. Write 3 LinkedIn long-form posts (thought leadership)

Using the brand context, write 3 LinkedIn long-form posts (300-500 words each) positioning Rock Landing Foundation as a thought leader in transitional housing for youth aging out of foster care.

POST 1: "The cliff at 18: What aging out actually costs society"

Lead with a statistic
Explain the policy gap
Position Rock Landing as the model
End with a call to connect (no donation ask)

POST 2: "Why we're building a community, not a program"

The 'open door' philosophy
Why most transitional housing fails
Our 12-24 month structured pathway + the option to stay
Position as a national model

POST 3: "From caring for veterans to building for the next generation: my origin story"

Sherryl's voice, first-person
The bridge from 16 years of veteran care to founding Rock Landing
The pattern she saw (vulnerable populations the system forgets)
The question that became the mission

Each post should be formatted for LinkedIn readability (short paragraphs, strategic line breaks). End with 3-5 relevant hashtags.

6. Generate quarterly impact report content

Using the brand context, write content sections for a Q3 quarterly impact report. Even though we haven't opened yet, write this as a "capacity-building update" for current donors and stakeholders.

Sections to write:

Letter from the founder (300 words, Sherryl voice)
Capacity milestones reached this quarter (placeholder bullet points)
Looking ahead: Q4 priorities (3 specific goals)
Donor spotlight (template, use [Donor Name])
Partner spotlight (template, use [Partner Name])
By the numbers (3-5 metrics worth tracking now)
Closing call to action

Format: ready-to-use copy with clear section headers. Donor-focused, respectful of time, transparent about our pre-launch stage.

7. Press release template

Using the brand context, write a press release for the Rock Landing Foundation website launch. Target outlets: Roanoke Times, WDBJ7, WSLS10, Cardinal News, Botetourt View.

Format: Standard press release format with FOR IMMEDIATE RELEASE header, dateline, headline, subhead, opening paragraph (the hook), body (3-4 paragraphs of context + mission + vision), closing paragraph (about the organization), boilerplate, and media contact placeholder.

The angle: "New nonprofit launches digital home for youth aging out of foster care, building first transitional residential program in Roanoke Valley designed specifically for the 18-25 transition gap."

Length: 400-500 words. Include 2 quotable lines from founder Sherryl Cephas. Make it newsworthy, not promotional.

8. Generate Choir Versus event promotion content (multi-platform)

Using the brand context, write a 4-week social media promotion plan for the Choir Versus fundraising event (our flagship annual event - 20 choirs, one stage, one night, 100% of proceeds direct to youth housing).

Generate:

1 launch announcement (Facebook + Instagram)
1 LinkedIn version for institutional outreach
4 weekly countdown posts (week 4, 3, 2, 1 before event)
3 "choir spotlight" template posts to use as participating choirs sign on
1 sponsor outreach email (cold but warm tone)
1 day-of social post for live updates
1 day-after thank-you post with impact numbers placeholder

Each piece should clearly communicate: 20 choirs, 100% of proceeds direct, suggested attendance/sponsorship CTA, link to /choir-versus/.

9. Generate volunteer recruitment posts

Using the brand context, write 5 social media posts recruiting volunteers for Rock Landing Foundation. We need:

Mentors (relationship-based, 6-month commitment)
Vocational instructors (one-time or recurring workshops)
Marketing/storytelling volunteers (social, graphic design, photography)
Event volunteers (Choir Versus and other events)
Board prospects (specialized skills - finance, legal, real estate)

For each role, write one post with:

A clear "we need YOU if..." opener
The actual ask (time commitment, skills)
The impact they'll have
Link to /get-involved/

Tone: aspirational, specific, no guilt. Make it easy for the right person to self-identify.

10. Year-end giving campaign content (for Nov-Dec push)

Using the brand context, plan our year-end giving campaign (Nov 1 - Dec 31). Average US nonprofit gets 30% of annual giving in this window.