Rock Landing Foundation — Launch Announcements

Draft set for the website launch. Multiple platforms, multiple angles. Pick what fits, edit anything that doesn’t feel like you.

Brand voice reminders: Confident, faith-rooted, trauma-informed, data-driven, professional but human. Says “familyless” (not “orphaned” or “familyless youth”). Mission line: “Not a Program With a Back Door. A Community With an Open Door.”

🅰️ The Heart Version (Personal — Sherryl’s Voice)

Best for: Personal Facebook profile, LinkedIn personal post, email to close circle

For seventeen years I’ve spent my days caring for people the world calls “vulnerable.” Aging veterans. Adults the system was ready to forget. And every shift, in the quiet moments, the same question kept tugging at me:

Where do the kids go when no one is coming for them?

Today, Rock Landing Foundation has a home on the web.

🌐 rocklandingfoundation.com

It’s not the building yet. The building is coming. But it’s the front door — where donors, partners, volunteers, and the young adults we’re building this for can finally find us.

We exist to provide transitional housing, vocational training, mental health care, and a real family for young people aging out of foster care in the Roanoke Valley.

Not a program with a back door.
A community with an open door.

If you’ve walked alongside me on this — thank you. If this is your first time hearing about it — welcome. Either way, the work starts now.

— Sherryl
Founder, Rock Landing Foundation

🅱️ The Mission Version (Org Voice — for the Foundation page)

Best for: Foundation Facebook page, LinkedIn company page, Instagram, official channels

🏔️ We’re live.

rocklandingfoundation.com

Rock Landing Foundation is a nonprofit dedicated to one mission: providing transitional housing, workforce training, life skills, and family-style support for young adults aging out of foster care in Virginia’s Roanoke Valley.

This is what we’re building, in three chapters:

📍 Chapter 1 — The Foundation
A 25-bed transitional home in Troutville. The first step. Already zoned. Ready to break ground.

📍 Chapter 2 — The Campus
A 50-75 bed dedicated youth campus on 50-70 acres. Quonset-style cottages, vocational facilities, room to grow.

📍 Chapter 3 — The Community
A full residential village. 75-100 beds, 25-40 stay-on homes, working farm, multi-generational. The future.

Three chapters. One community.

Visit the site to see the renderings, meet our team, read our story, and find your way in — whether that’s volunteering, partnering, or giving.

🌐 rocklandingfoundation.com

🅲 The Short Punch (Twitter/X / SMS / Threads)

Best for: Twitter/X, threads, SMS, anywhere brevity matters

🏔️ Rock Landing Foundation is officially online.

A nonprofit building transitional housing + workforce training + family for young adults aging out of foster care in the Roanoke Valley.

The work starts at the front door.

🌐 rocklandingfoundation.com

🅳 The Donor Email (Email blast — major donor list / warm contacts)

Best for: Direct email to people who’ve expressed interest, board members, prior contacts, ministry partners

Subject line options:

We’re live: rocklandingfoundation.com
The front door is open
Three chapters. One community. (And now: one website.)

Hi [First Name],

A quick note to share something I’ve been working toward for months:

Rock Landing Foundation’s website is live.

👉 [rocklandingfoundation.com](https://rocklandingfoundation.com)

This isn’t the building — that’s still ahead. But it’s how the world finds us now.

A few things you’ll see when you visit:

📍 The Vision page — the full three-phase plan, from our 25-bed Phase 1 to the full residential community in Phase 3. Renderings included.

📍 The Donate page — secure giving is open. One-time, monthly, or custom amounts. (Your gift today funds the youth we’ll house next year.)

📍 Choir Versus — our first major fundraising event. Twenty choirs, one stage, all proceeds direct to the youth.

📍 Rock Landing Ryderz — our 2027 motorcycle club concept. Family for life on two and three wheels.

The Foundation is incorporated, our VDACS registration is approved, and our 501(c)(3) application is in. We’re ready.

If you’ve supported us already — thank you. If you’ve been waiting for the right moment to get involved — this is it.

The youth in our region are aging out and falling through. We’re building the place they can land.

With gratitude,

Sherryl Cephas
Founder & CEO
Rock Landing Foundation
[info@rocklandingfoundation.com](mailto:info@rocklandingfoundation.com)

🅴 The Faith-Forward Version (Church/Ministry Network)

Best for: Pastors, faith partners, church bulletins, ministry forums

🙏 Friends,

After much prayer and a lot of late nights, Rock Landing Foundation has its public home:

🌐 [rocklandingfoundation.com](https://rocklandingfoundation.com)

This work is what God put on my heart years ago — to build a real, faith-rooted, family-style place for young adults aging out of foster care in our region. Not a program. Not a holding pattern. A community.

The Foundation now has:

501(c)(3) application filed (pending IRS)
Virginia charitable solicitation registration approved
Special-use zoning secured for our Phase 1 property in Troutville
Initial $100K line of credit committed from Truist
A growing board, a clear three-phase plan, and an honest budget

What we need next:

🙏 Your prayers
💛 Your introductions — to churches, employers, donors, foster care professionals
📢 Your voice — share the site with someone who needs to know
💵 Your gift, if you’re led — every dollar goes toward the kids who have no one else coming for them

“Religion that God our Father accepts as pure and faultless is this: to look after orphans and widows in their distress…” — James 1:27

We are doing the looking after.

Visit. Read. Share. Pray. Give.

— Sherryl Cephas
Founder, Rock Landing Foundation

🅵 The “Save This Date” Choir Versus Tie-In

Best for: Anyone you want to plug into the Choir Versus fundraising event specifically

🎶 Save the date — and visit the new site.

Rock Landing Foundation is officially online: rocklandingfoundation.com

While you’re there, check out our flagship fundraising event:

🎤 CHOIR VERSUS
Twenty choirs. One stage. One night. 100% of proceeds direct to housing for youth aging out of foster care.

Now accepting inquiries from interested choirs and sponsors at the new site.

🌐 rocklandingfoundation.com/choir-versus

🅶 Single-line variants (for bios / signatures / quick shares)

“We’re live. 🌐 rocklandingfoundation.com — building a home for the kids the system forgets.”
“New website, same mission: a real home for young adults aging out of foster care. 🏔️ rocklandingfoundation.com”
“Three chapters. One community. One front door. 👉 rocklandingfoundation.com”
“The front door is open. 🌐 rocklandingfoundation.com”

📸 Suggested visuals to pair with launch posts

We have these assets ready to attach:

Hero image — Foundation logo card / triangular mountain emblem (great for Facebook cover)
Phase 2 campus rendering — Quonset-style aerial (great for “vision” posts)
Phase 3 community rendering — Full village aerial (great for “endgame” posts)
Founder photos — Sherryl + Rolanda board card crop
Property photos — 5 photos of the Troutville Phase 1 property
Ryderz hero — Spyder on Virginia mountain road (golden hour)

Let me know which post you want to go out first and I can help pair imagery + cross-post across platforms.

✅ Pre-launch checklist (the human side — not technical)

Before any of these go out, double-check:

☐ All pages load correctly at rocklandingfoundation.com (after DNS propagates)
☐ Donate flow tested end-to-end with at least one $1 test transaction
☐ Contact form tested — submission lands in info@rocklandingfoundation.com inbox
☐ Choir Versus inquiry form tested — submission lands in inbox
☐ Ryderz Founding Members form tested — submission lands in inbox
☐ At least one trusted person reads through all 11 pages and flags typos
☐ All board members notified that the site is live before public announcement
☐ You feel ready to handle the inbound inquiries that will come from this

When everything’s checked, then we hit GO.

Drafted by Lex for Sherryl Cephas — 2026-06-16

Launch Announcements (Draft Bank)