HeyGen Prompts & Scripts for Rock Landing Foundation
HeyGen takes a script (the words your avatar speaks) plus visual settings.
The prompt is really a script + production note.
HeyGen production tips for nonprofit video:
- Keep videos 30-90 seconds for social media
- Choose an avatar that fits Sherryl’s actual energy (warm professional, not corporate stiff)
- Background: solid forest green (#1A4D2E), cream wall, or property image
- Pace: medium-slow (these videos are about trust, not hype)
- Always add captions (90% of people watch with sound off)
- End every video with the URL on screen: rocklandingfoundation.com
🎬 SCRIPT BANK — Ready to paste into HeyGen
Each script below has:
- Suggested avatar/voice direction
- Background suggestion
- The exact spoken script (timed for ~30s, ~60s, or ~90s)
- B-roll/visual notes
- Suggested CTA card to show at the end
SCRIPT 1: The Launch Announcement (30 seconds)
Use case: Pin to top of FB/IG/LinkedIn. The very first official video.
Avatar: Warm professional woman, friendly direct gaze
Voice: Calm, confident, slight Southern warmth
Background: Cream wall or property exterior with subtle blur
Visual overlays: Logo bottom-right throughout, URL appears at 0:25
SCRIPT:
> Hi, I’m Sherryl Cephas, and I’m the founder of Rock Landing Foundation.
>
> For sixteen years, I’ve cared for some of the most vulnerable people the
> system was ready to forget. And one question stayed with me through every
> shift: Where do the kids go when no one is coming for them?
>
> Today, we have a home on the web. We’re a nonprofit being built to provide
> transitional housing, workforce training, and real family for young adults
> aging out of foster care in the Roanoke Valley.
>
> Visit us. See what we’re building. Find your way in.
>
> RockLandingFoundation.com
End card: RockLandingFoundation.com + “Now Live”
SCRIPT 2: The Three Phases Explainer (60 seconds)
Use case: Pinned post, “Our Vision” video. Anchor video for donor pitches.
Avatar: Same as Script 1 for brand consistency
Voice: Warm, slower paced
Background: Property exterior OR cream wall with renderings as overlays
Visual overlays:
- 0:00-0:08 Logo + tagline appears
- 0:08-0:24 Phase 1 photo/render
- 0:24-0:40 Phase 2 render (campus)
- 0:40-0:55 Phase 3 render (community)
- 0:55-1:00 URL on screen
SCRIPT:
> Rock Landing Foundation is being built in three phases — all in motion,
> all sponsorable today.
>
> Phase One: First Open Doors. A twenty-five bed transitional home on our
> existing property in Troutville. The building is standing, zoning is
> secured. Ready to renovate.
>
> Phase Two: The Dedicated Campus. A fifty to seventy-five bed youth
> campus on fifty to seventy acres. Quonset-style cottages, vocational
> facilities, room to grow.
>
> Phase Three: The Full Community. A residential village with up to one
> hundred beds, stay-on homes, a working farm, and a multi-generational
> family for the families our young adults never had.
>
> Three phases. One community. Any phase, any donor, any time.
>
> See the renderings, read the story, and find your way in at
> RockLandingFoundation.com.
End card: “Three Phases. One Community.” + URL
SCRIPT 3: Why Aging Out Matters (45 seconds)
Use case: Educational/awareness post. Pair with policy or stat carousel.
Avatar: Same brand avatar
Voice: Earnest, slightly slower
Background: Dark with white text overlays for stats
Visual overlays: Stat numbers appear in big yellow type as Sherryl speaks them
SCRIPT:
> Every year in the United States, more than twenty-three thousand young
> adults age out of foster care. The day they turn eighteen, the system
> that raised them is done.
>
> Within four years, half will experience homelessness. One in five will be
> incarcerated. And most have nowhere to go on their birthday.
>
> In Virginia alone, six hundred young adults face this every year. In our
> Roanoke Valley, hundreds.
>
> They didn’t choose this. We can build something different.
>
> That’s why Rock Landing Foundation exists.
>
> Learn how you can help at RockLandingFoundation.com.
End card: “23,000 every year. We can do better.” + URL
SCRIPT 4: The Founder Story (90 seconds)
Use case: About page video, donor cultivation, long-form thought
leadership
Avatar: Same brand avatar
Voice: Personal, conversational, longer pauses for emphasis
Background: Sherryl’s office, property, or warm cream wall
Visual overlays: Old veteran care photos (if available), then property
photos, then renderings
SCRIPT:
> For sixteen years, I’ve cared for veterans in the final season of their
> lives.
>
> The men and women I served had given everything to this country. And yet,
> too often, I watched them face the end of their lives in places where the
> system had quietly forgotten them.
>
> I loved that work. I still do.
>
> But every shift, in the quiet moments between rounds, the same question
> kept tugging at me. Where do the young people go when no one is coming
> for them?
>
> Kids aging out of foster care at eighteen. With no family, no home, no
> next step. Many in the same Roanoke Valley I had cared for our veterans
> in.
>
> I realized the system that lets our oldest fall through the cracks is
> the same system that lets our youngest fall through. And I couldn’t
> unsee it.
>
> Rock Landing Foundation is the answer to a question I could no longer
> ignore.
>
> Not a program with a back door. A community with an open door.
>
> Come see what we’re building, and find your way in.
End card: “From caring for veterans to building for the next
generation.” + URL
SCRIPT 5: Volunteer Recruitment (30 seconds)
Use case: Recruit mentors, instructors, board members
Avatar: Same brand avatar
Voice: Direct, inviting
Background: Property or warm interior
Visual overlays: Three icons appear: mentor, instructor, board
SCRIPT:
> We’re not just building a building.
>
> We’re building a community of people who decided to show up for young
> adults the system was ready to forget.
>
> We need mentors who can give six months. We need instructors who can
> teach a vocational skill. We need board members with finance, legal,
> or real estate experience.
>
> If you’ve been waiting for a way in – this is it.
>
> Visit RockLandingFoundation.com/get-involved.
End card: “Find your way in.” + URL
SCRIPT 6: Donate Soft Ask (30 seconds)
Use case: Standalone donation appeal, year-end giving, Giving Tuesday
Avatar: Same brand avatar
Voice: Warm, never pushy
Background: Soft and warm
SCRIPT:
> The day a young person ages out of foster care, the clock runs out on
> the only support they’ve ever had.
>
> Twenty-five dollars funds one vocational skill workshop. One hundred
> funds a month of mentoring. One thousand puts a quarter of a bed in
> the first transitional home we’re renovating right now.
>
> Every gift is direct. Every gift is named. Every gift goes to the young
> adults this country forgot.
>
> Give today at RockLandingFoundation.com/donate.
End card: Heart icon + “RockLandingFoundation.com/donate”
SCRIPT 7: Choir Versus Event Promotion (45 seconds)
Use case: Promote the flagship fundraising event
Avatar: Same brand avatar
Voice: Slightly more upbeat than other videos – this is an event
Background: Warm stage lighting, gold accents
SCRIPT:
> Twenty choirs. One stage. One night.
>
> One hundred percent of proceeds go directly to housing young adults
> aging out of foster care in Virginia.
>
> Choir Versus is Rock Landing Foundation’s flagship fundraising event.
> A celebration of voice, faith, and community in service of the kids the
> system was ready to forget.
>
> Whether you sing, you sponsor, you attend, or you share – there’s a
> place for you on this stage.
>
> Apply your choir, become a sponsor, or buy a ticket at
> RockLandingFoundation.com/choir-versus.
End card: “Choir Versus.” + URL with /choir-versus
SCRIPT 8: Quick Stat Reaction (15 seconds — Reel/TikTok)
Use case: Fast-scroll content. Multiple versions to test which lands.
Format: Sherryl says a single stat with visual reaction overlay
VERSION A:
> Twenty-three thousand. That’s how many young adults age out of
> foster care in America every year. Now ask: where are they tomorrow?
>
> RockLandingFoundation.com
VERSION B:
> Within four years of aging out of foster care, fifty percent will
> experience homelessness. We’re building the place they can land.
>
> RockLandingFoundation.com
VERSION C:
> On their eighteenth birthday, six hundred Virginia kids walk out of
> foster care into nothing. We’re changing that.
>
> RockLandingFoundation.com
SCRIPT 9: Partnership/Corporate Outreach (60 seconds)
Use case: Sponsors, employer partners, corporate giving conversations
Avatar: Same brand avatar — slightly more professional posture
Voice: Confident, business-fluent, no nonprofit-speak
SCRIPT:
> Rock Landing Foundation is a Virginia nonprofit building transitional
> housing and workforce training for young adults aging out of foster
> care.
>
> We’re not asking for charity. We’re inviting you to invest in
> outcomes.
>
> Eighty percent of our residents will retain stable housing twelve
> months after program completion. Seventy-five percent will be in jobs
> or education within six months. Eighty-five percent will complete the
> program.
>
> For corporate partners, we offer named giving opportunities, employee
> volunteer pathways, and direct workforce pipelines into ten vocational
> tracks – from culinary and construction to digital media and
> entrepreneurship.
>
> If your company is looking for a measurable, mission-aligned community
> investment in the Roanoke Valley – let’s talk.
>
> RockLandingFoundation.com/get-involved.
End card: “Invest in Outcomes.” + URL
SCRIPT 10: The 10-Second Brand Stinger
Use case: Bumper/intro/outro for other videos
Avatar: Same brand avatar OR just text-on-screen variant
SCRIPT:
> Rock Landing Foundation. Not a program with a back door. A community
> with an open door.
End card: Logo + URL
🎨 VISUAL/PRODUCTION NOTES FOR ALL HEYGEN VIDEOS
| Element | Standard |
|---|---|
| Aspect ratio | 9:16 (Reels/TikTok), 1:1 (IG feed), 16:9 (Facebook/LinkedIn) |
| Avatar style | Same one across all videos for consistency |
| Voice speed | Medium-slow (this brand is trust, not hype) |
| Captions | Always on. Yellow accent for stats or key phrases. |
| Color palette | Forest green #1A4D2E, gold #E8A33D, cream/white |
| Logo placement | Bottom-right corner, watermark style, throughout |
| End card | Logo + URL + 2-3 word tagline, hold for 2 seconds |
| Music | Soft acoustic or piano, NEVER aggressive or hype |
| Pace between phrases | Slightly longer pauses than HeyGen default |
🎯 RECOMMENDED USE ORDER
If you’re just starting, post in this order:
- Script 1 (Launch Announcement) — Pin to FB/IG/LinkedIn immediately
- Script 4 (Founder Story) — About page + donor cultivation
- Script 2 (Three Phases) — Pinned video, your anchor explainer
- Script 3 (Aging Out Matters) — Awareness/educational rotation
- Script 8 (Quick Stats) — Reels rotation, post one per week
- Script 6 (Donate Soft Ask) — Save for first fundraising push
- Script 7 (Choir Versus) — When event sign-ups open
- Script 5 (Volunteer Recruitment) — When you’re ready for inbound
- Script 9 (Corporate Partnership) — Send directly to prospects
- Script 10 (Stinger) — Use as intro/outro on everything else
✅ HeyGen Workflow
- Pick one avatar and use it for ALL videos (brand consistency)
- Generate one video per session (don’t batch — quality matters)
- Always preview before downloading — HeyGen sometimes mispronounces words
- Common mispronunciations to watch for:
– “Troutville” (should be TROUT-vil, not Trout-VILLE)
– “Botetourt” (locally pronounced BAH-tuh-tot, not bo-te-TOR)
– “VDACS” (V-DAX as separate letters)
– “Roanoke” (ROW-uh-noak)
- Add captions inside HeyGen OR in CapCut after download
- Brand colors: Forest green #1A4D2E + Gold #E8A33D + Cream
- Save the avatar/voice settings so all your videos look like the same person
Drafted by Lex for Sherryl Cephas – 2026-06-16